Ever since she was little girl, my daughter has inspired me with her sense of style. She grew up immersed in the fashion industry, she would play behind the senses in my workroom and was known to suggest styles for customers in my first store when she was only three years old.
Since she joined my team two years ago, I’ve been dreaming of designing a second label that combined her very individual style with my own for a new and exciting collection of dresses.
Finally, after much planning/designing/making the collection MAE by Johanna Hehir was born! Naming the collection was far simpler than we thought it would be. When my daughter suggested we use Mae (my second name), I knew it was a name that perfectly suited the type of girl who we envision wearing any one of the dresses from this collection.
The range is filled with contemporary dresses, for the modern bride looking for a simple, yet flattering cut. We’ve used soft georgette, silk crepe and gorgeous vintage laces. If i had to describe the collection in three words, they would be – fresh, feminine and elegant. Look our for it in the Johanna Hehir Boutique towards the end of May!